A brief history

In March 1990, SO&U commenced operations with four men, one woman, four blocks and two planks. By 1992, the agency was already one of the most creative agencies in Nigeria with a series of award winning campaigns.

To see some of our creative work, click here.

In 2002, the agency became affiliated to Saatchi & Saatchi Worldwide and has since been the Network’s hub agency for West Africa. Through this relationship, we also have access to the resources and proprietary brand assets of the Publicis Group.   

Currently, the SO&U Group has over 70 full-time staff and five subsidiaries. Together, these subsidiaries guarantee our clients total value in concept development, design, media planning, research, public relations, events management, printing and audio-visual production.